Swedish candy, known for its unique flavors and textures, has gained international popularity over the years. From salty licorice to fruity gummies, Sweden offers a wide variety of candy that appeals to every taste. These sweets, known as “godis,” are not just treats but an essential part of Swedish culture. Saturdays, or “lördagsgodis,” are especially reserved for indulging in candy, creating a long-standing tradition for both children and adults.
In this article, we’ll explore the best Swedish candy, uncover the history behind some favorites, and help you navigate the world of “godis.”
A Brief History of Swedish Candy
Sweden’s love for candy dates back centuries, though it became more accessible to the general public in the early 1900s. Sugar had been considered a luxury, but technological advancements and mass production made candy more affordable. By the mid-20th century, Swedish people fully embraced sweets as part of their everyday life.
One notable period in Sweden’s candy history is the introduction of “lördagsgodis,” or Saturday candy. In the 1950s, Swedish authorities encouraged the consumption of sweets only on Saturdays to combat the rising concerns about sugar’s effect on dental health. This tradition continues today, making Saturday the sweetest day of the week in Sweden.
What Makes Swedish Candy Unique?
Swedish candy stands out due to its innovative flavors and combinations. While many countries favor sweet treats, Sweden excels in balancing flavors like sweet, sour, and salty. Salty licorice, or “salmiak,” is a prime example, offering a bold, salty-sweet flavor that intrigues candy lovers worldwide.
Another unique aspect of Swedish candy is its texture variety. From chewy gummy candies to hard candies and chocolates, Sweden offers something for every texture preference. Swedish candy is also known for its high-quality ingredients, ensuring each piece delivers a rich, satisfying flavor.
Popular Swedish Candy: A Must-Try List
Sweden is home to countless delicious candies, but several have become iconic both within and outside the country. Here’s a look at some must-try Swedish candy favorites:
1. Salty Licorice (Salmiak)
Salty licorice is one of the most polarizing yet beloved Swedish candies. It combines licorice with ammonium chloride, giving it a sharp, salty taste. This candy has a strong fan base, though it may be an acquired taste for those unfamiliar with its bold flavor. Once you’ve developed a taste for it, salty licorice becomes addictive.
2. Bilar
Ahlgrens Bilar, or “cars,” are one of Sweden’s most iconic candies. These chewy, car-shaped gummies come in pastel colors and are loved for their subtle fruit flavors. Bilar has been a favorite among Swedes for decades and remains a staple at candy stores and parties.
3. Daim
Daim is a crunchy almond toffee covered in milk chocolate, offering the perfect balance of sweet and crunchy. Originally introduced in 1953, Daim has become a favorite both in Sweden and around the world. The caramelized flavor of the toffee pairs perfectly with the creamy chocolate coating.
4. Kexchoklad
This wafer chocolate bar has been a Swedish favorite since 1921. Kexchoklad consists of crispy wafers coated in smooth milk chocolate, offering a satisfying crunch with every bite. It’s a popular snack for outdoor activities, making it a must-have for hiking trips and picnics.
5. Swedish Fish
Swedish Fish is one of the most famous Swedish candies internationally. These chewy, fish-shaped gummies come in various fruity flavors and vibrant colors. Despite their international success, many people
might not know they originated in Sweden. In Sweden, they are simply known as “pastellfiskar” and are available in a wider range of flavors compared to the limited offerings abroad.
The Role of Lördagsgodis in Swedish Culture
“Lördagsgodis” (Saturday candy) is more than just a tradition; it’s a way of life in Sweden. This weekly event stems from a national health initiative in the 1950s, aimed at reducing sugar-related health issues. Instead of banning candy, authorities suggested that children limit their candy consumption to one day a week. Thus, Saturday became the official candy day in Sweden.
Today, the tradition continues, with families visiting stores to select their favorite candies for the weekend. Lördagsgodis isn’t just about indulging in sweets; it’s a family bonding experience. Children eagerly anticipate picking out their candy, and adults enjoy revisiting childhood favorites.
Swedish Candy Stores: A Colorful Experience
One of the most exciting aspects of Swedish candy culture is the candy store, known as “lösgodis” (pick-and-mix candy). Swedish candy stores are vibrant, filled with endless rows of colorful bins stocked with every candy imaginable. From gummy bears to licorice wheels, the variety is astounding.
Customers are given small scoops and bags, allowing them to select their favorite treats by weight. This pick-and-mix system is perfect for those who enjoy a little bit of everything. It’s not uncommon to see children carefully choosing their candies, one piece at a time, to fill their bags just right.
The Appeal of Salty Licorice
Salty licorice, known as “salmiak,” is perhaps the most unique and controversial Swedish candy. It’s made by combining licorice with ammonium chloride, creating an intense salty flavor that’s not for the faint of heart. Salty licorice lovers are passionate about their favorite treat, though many first-timers find the taste overwhelming.
Despite its polarizing nature, salty licorice has a strong following in Sweden and other Nordic countries. It’s often sold in a variety of forms, from hard candies to soft chews. Some brands even add an extra layer of saltiness, making it a true challenge for the taste buds.
Why Swedish Fish is a Global Sensation
Swedish Fish, though a simple gummy candy, has become a global sensation. In Sweden, these candies are often found in the pick-and-mix bins, and their soft, chewy texture makes them a popular choice. Internationally, Swedish Fish has become synonymous with Swedish candy, though the flavor range abroad tends to be more limited.
The candy’s fish shape adds a fun, whimsical element, making it especially appealing to children. While the original red flavor is the most recognizable, Swedish Fish in Sweden also comes in a variety of flavors, such as lemon, lime, and black licorice.
The Importance of Texture in Swedish Candy
One of the standout features of Swedish candy is its diverse range of textures. Swedish candy isn’t just about flavor; it’s also about the experience of eating it. Some people prefer the chewy satisfaction of gummies, while others enjoy the crisp snap of a chocolate-covered wafer.
This variety makes Swedish candy an interactive and fun treat for candy lovers. The range of textures also ensures that there’s something for everyone, whether you’re a fan of crunchy toffee or soft marshmallows.
Swedish Candy and Sustainability: A Growing Trend
In recent years, Sweden has taken steps to ensure that its beloved candy industry is more sustainable. Several candy manufacturers now produce organic and fair-trade options, allowing consumers to indulge guilt-free. Some brands also prioritize eco-friendly packaging, reducing the environmental impact of candy production.
This movement towards sustainability reflects Sweden’s broader commitment to environmental responsibility. By offering eco-friendly candy choices, Sweden shows that you don’t have to sacrifice taste or tradition for sustainability.
Vegan and Gluten-Free Swedish Candy Options
With dietary preferences and restrictions becoming more common, many Swedish candy brands have expanded their offerings to include vegan and gluten-free options. These alternatives allow everyone to enjoy the sweet treats Sweden has to offer, regardless of dietary needs.
Several gummy candies, licorice, and chocolates in Sweden are made without animal products or gluten, making them accessible to a wider audience. Popular brands like Cloetta and Malaco have introduced special ranges that cater to these growing demands.
How to Enjoy Swedish Candy Like a Local
To fully appreciate Swedish candy, it’s best to enjoy it like a local. Start with a visit to a lösgodis store, where you can fill your bag with a variety of treats. Mix salty licorice with fruity gummies and chocolate to experience the full spectrum of Swedish flavors.
Once you’ve selected your candy, savor it slowly. Swedes enjoy their sweets in moderation, and lördagsgodis is as much about the experience as it is about the taste. Share your candy haul with friends or family and make it part of your Saturday tradition.
Where to Buy Swedish Candy Outside of Sweden
If you’re not in Sweden, don’t worry—you can still find Swedish candy at international retailers. Stores like IKEA offer a small selection of popular Swedish candies, including salty licorice and gummy fish. Additionally, several online shops specialize in importing Swedish sweets, allowing you to get your fix no matter where you are.
Many of these retailers offer pick-and-mix options, similar to what you’d find in Sweden. This allows you to customize your selection and try a wide range of candies from the comfort of your home.
Conclusion
Swedish candy offers a delightful mix of flavors, textures, and experiences that reflect the country’s rich candy tradition. From salty licorice to colorful gummy fish, there’s a sweet treat for everyone to enjoy. Whether you’re indulging in “lördagsgodis” or discovering these unique candies for the first time, Swedish candy promises a flavorful adventure.
FAQs
1. What is “lördagsgodis” in Sweden?
“Lördagsgodis” means Saturday candy, a tradition where Swedes indulge in sweets on Saturdays as part of a health-conscious practice.
2. What makes salty licorice different from regular licorice?
Salty licorice contains ammonium chloride, giving it a sharp, salty flavor that contrasts with traditional sweet licorice.
3. Where can I buy Swedish candy outside of Sweden?
You can find Swedish candy at IKEA, specialty import shops, and online stores that ship internationally.
4. What are the most popular Swedish candies?
Popular Swedish candies include salty licorice, Ahlgrens Bilar, Daim, Kexchoklad, and Swedish Fish.
5. Are there vegan or gluten-free Swedish candy options?
Yes, many Swedish brands offer vegan and gluten-free candy options, catering to a variety of dietary needs.